Business Context: Bank wanted an end-to-end lead management solution to create, process and track lead from generation to conversion, to digitise customer follow-ups, track workforce productivity, improve lead tracking and get real-time insights on various parameters.

Solution: Decimal implemented a fully digital, end-to-end lead management system with Feet-On-Street mobile application. Solution enabled real-time dashboards for performance tracking, OTP to authenticate client meeting process, geo-tagging/geo-fencing, and AI driven auto-allocation of leads


  1. 9M+ Leads Managed
  2. 8 Sourcing Channels, 44 Financial Products, 150 Product Variants
  3. Drastic improvement in sales force productivity led to doubling of the sales force
  4. Central repository for Customer Interaction Data to enable cross-sell and up-sell opportunities