Tips & tricks

From Campaigns to Systems: Rethinking B2B Marketing for Long Sales Cycles
AI, AI and no-code, analytics, B2B Marketing, CPC, customer centricity, customer satisfaction, Future ready workforce, Lead Generation, Marketing, pipeline, Sales, Sales and marketing, sales cycle, sales pipeline, Tips & tricks, Underwriting, Upskilling, Workforce

From Campaigns to Systems: Rethinking B2B Marketing for Long Sales Cycles

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A technology-based B2B market rarely experiences growth driven by the success of a particular campaign or by the tightening of […]

agility, AI and no-code, AI-accelerated, API Costing, flexibilty, integration, Lending, Lending Journey, Loan origination, LOS, Rapid Application Development, reliability, Reusability, scalability, Security, Tips & tricks, user-centric, workflow automation

Understanding In-Principle Approval: Fast-Track Your Lending Journey

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Traditional banks and NBFCs still operate with lending journey that span 5–10 days, relying on physical documentation, multiple verification layers,

The Missing Layer in Modern Lending Stacks: Lending Intelligence
AI and no-code, AI-accelerated, API Costing, API Marketplace, API Pricing, Loan origination, No-code platform, No-code tools, Payments, RAD, Rapid Application Development, reliability, Reusability, scalability, Security, SME, SMEs, Star Performers, system integrators, Tips & tricks, workflow automation

The Missing Layer in Modern Lending Stacks: Lending Intelligence

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Over the last decade, banks and NBFCs have invested heavily in modernizing their lending technology stacks. Loan Origination Systems (LOS),

From Policy PDFs to Executable Credit Decisions: Why Underwriting Must Change
AI and no-code, AI-accelerated, API Costing, API Marketplace, Loan origination, No-code platform, No-code tools, Payments, prototypes, RAD, Rapid Application Development, reliability, scalability, Security, SME, system integrators, Tips & tricks, user-centric, workflow automation

From Policy PDFs to Executable Credit Decisions: Why Underwriting Must Change

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Across banks and NBFCs, underwriting remains one of the most critical — and most constrained — functions in lending. While

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Peeush Jain
Peeush Jain

Strategic Advisor

Peeush Jain brings nearly three decades of leadership experience across the banking and financial services industry. Before joining Decimal, Peeush served as Senior Vice President at Utkarsh Small Finance Bank & LVB, where he spearheaded retail liabilities, digital banking, and alternate channel strategies. His focus on aligning compliance, business goals, and evolving customer needs helped build scalable and profitable growth models.

A firm believer in the power of people and technology, Peeush combines strategic foresight with hands-on leadership, mentoring teams, strengthening customer acquisition, and enhancing profitability through digital enablement and disciplined execution.

At Decimal, he continues his mission to create banking solutions that empower customers, inspire teams, and deliver sustainable value across the BFSI ecosystem.

Kalki Yasas
Kalki Yasas Veeraraghava

President - Sales, BFSI-India

Yasas Kalki is the President of Sales – India. Having 25+ years of industry experience, he spent 12 years at Salesforce, achieving outstanding sales performance and building strong client relationships in the Enterprise business. He has also worked at Accenture, Infosys, GE Capital, Innoveer Solutions, and Sonata Software.