customer centric

From Campaigns to Systems: Rethinking B2B Marketing for Long Sales Cycles
AI, AI and no-code, analytics, B2B Marketing, CPC, customer centricity, customer satisfaction, Future ready workforce, Lead Generation, Marketing, pipeline, Sales, Sales and marketing, sales cycle, sales pipeline, Tips & tricks, Underwriting, Upskilling, Workforce

From Campaigns to Systems: Rethinking B2B Marketing for Long Sales Cycles

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A technology-based B2B market rarely experiences growth driven by the success of a particular campaign or by the tightening of […]

Straight Through Processing in Lending Why Partial Automation Breaks at Scale
agility, AI and no-code, AI-accelerated, API Marketplace, artial automation, Automation, Composable architecture, customer experience, customer-centric, Cybersecurity, data fiducaries, Developers, Digital Banking, Digital Transformation, Digitization, Lending Journey, Loan origination, LOS, reliability, Reusability, STP, Straight through processing, user-centric

Straight Through Processing in Lending: Why Partial Automation Breaks at Scale

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Here’s something we keep coming across: “We’ve spent millions on automation, but we’re still slow.” Sounds frustrating write. Well, their

Breaking Down Composable Banking: How Financial Institutions Can Future-Proof Their Tech Stack
agility, AI and no-code, AI-accelerated, Banking, Composability, Composable apps, Composable architecture, customer experience, Customer Lifecycle, Developers, Digital Banking, No-code platform, No-code tools, Rapid Application Development, reliability, Reusability

Breaking Down Composable Banking: How Financial Institutions Can Future-Proof Their Tech Stack

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Composable Banking is redefining the DNA of financial institutions. No longer bound by rigid, monolithic core systems, banks are embracing

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Peeush Jain
Peeush Jain

Strategic Advisor

Peeush Jain brings nearly three decades of leadership experience across the banking and financial services industry. Before joining Decimal, Peeush served as Senior Vice President at Utkarsh Small Finance Bank & LVB, where he spearheaded retail liabilities, digital banking, and alternate channel strategies. His focus on aligning compliance, business goals, and evolving customer needs helped build scalable and profitable growth models.

A firm believer in the power of people and technology, Peeush combines strategic foresight with hands-on leadership, mentoring teams, strengthening customer acquisition, and enhancing profitability through digital enablement and disciplined execution.

At Decimal, he continues his mission to create banking solutions that empower customers, inspire teams, and deliver sustainable value across the BFSI ecosystem.

Kalki Yasas
Kalki Yasas Veeraraghava

President - Sales, BFSI-India

Yasas Kalki is the President of Sales – India. Having 25+ years of industry experience, he spent 12 years at Salesforce, achieving outstanding sales performance and building strong client relationships in the Enterprise business. He has also worked at Accenture, Infosys, GE Capital, Innoveer Solutions, and Sonata Software.