U Gro Capital

Business Context

In 2018, UGRO Capital, a new-age NBFI was looking for a completely digital, paperless solution driven by digital data and analytics to lend to SMBs digitally. The existing business processes were largely paper-based and time consuming resulting in significant time-to-lend and loss of revenue for cash-starved SMBs. Using the latest digital tech stack and informed by deep data analytics, UGRO aimed to revolutionize the lending space for SMBs by providing in-principal approval in a matter of minutes instead of hours.

Solution

Decimal implemented a fully digital, paperless, end-to-end lending platform managing the entire lifecycle of a credit application, starting from data entry and authentication, to pre-approval, post-facto document verification and built-in credit and risk assessment. The key challenge lay in digitizing entrenched business processes which were mostly managed manually and required business process re-engineering to leverage the full capabilities of a digital tech stack. One key innovation was to conduct credit assessment using daily business parameters such as customer footfalls, inventory turnover etc. using a proprietary credit scoring engine.

Outcomes

  • >150M $  Loans Disbursed
  • <10 min sourcing-to-in principal approval TAT for SMB loans
  • 100+ integration checkpoints with 3rd party external data services for holistic applicant profiling
  • 150+ predefined rulesets configured in BRE & Credit Scoring platform for intelligent decision making
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Peeush Jain
Peeush Jain

Strategic Advisor

Peeush Jain brings nearly three decades of leadership experience across the banking and financial services industry. Before joining Decimal, Peeush served as Senior Vice President at Utkarsh Small Finance Bank & LVB, where he spearheaded retail liabilities, digital banking, and alternate channel strategies. His focus on aligning compliance, business goals, and evolving customer needs helped build scalable and profitable growth models.

A firm believer in the power of people and technology, Peeush combines strategic foresight with hands-on leadership, mentoring teams, strengthening customer acquisition, and enhancing profitability through digital enablement and disciplined execution.

At Decimal, he continues his mission to create banking solutions that empower customers, inspire teams, and deliver sustainable value across the BFSI ecosystem.

Kalki Yasas
Kalki Yasas Veeraraghava

President - Sales, BFSI-India

Yasas Kalki is the President of Sales – India. Having 25+ years of industry experience, he spent 12 years at Salesforce, achieving outstanding sales performance and building strong client relationships in the Enterprise business. He has also worked at Accenture, Infosys, GE Capital, Innoveer Solutions, and Sonata Software.