Multiexperience has become the holy grail of customer experience in recent years. Companies are looking to create a uniform customer experience across a vast array of new-age platforms such as wearables, AR, VR, and, of course, mobile and web.
But achieving such uniformity across platforms is clearly a huge challenge for developers.
Low code platforms are helping to make multiexperience easier through their easy-to-use interfaces and powerful network of APIs. In this blog, we put the spotlight on how low code is enabling Multiexperience application development.
What is Multi Experience (MX)?
Omnichannel has been around for nearly two decades, and as study after study showed the importance of customer experience, omnichannel became the mantra for every software application being developed.
However, as time went by, having multiple channels was simply not enough to cater to the kind of CX consumers were looking for.
Thus came the concept of multiexperience. Formally defined by Gartner in 2021, multiexperience emphasizes connecting the various modalities to offer seamless journeys to customers.
Instead of offering them multiple, often disjointed touchpoints, multiexperience focuses on giving consumers a single experience through multiple channels, be it web, mobile, social, or even next-gen touchpoints like AR and Meta.
And to deliver those experiences, there is a need for a new kind of software: Multiexperience platforms, or MXDPs.
Why Do We Need MXDPs?
Building an application that works seamlessly across different modes of consumer touchpoints requires unique flexibility in approach to app development. Here are a few ways MXDPs help achieve this objective.
MXDPs help integrate with new technologies
Most MXDPs are great at integrating new technologies onto their platform that help deliver powerful customer experiences.
It is easy to connect AI and ML applications to conventional apps, VR and AR experiences, wearables, and of course, web apps through a robust library of APIs.
MXDPs are simple to work with
MXDPs offer do-it-yourself interfaces with simple, visual drag-and-drop-based application modules. This lets even nontechnical users help in the application-building process.
MXDPs are device agnostic
These platforms let you create a single application that works across devices instead of having to create multiple applications for each type of device.
MXDPs make it easy to prototype
Building exciting customer journeys takes lots of iterations. MXDPs offer platforms where applications can be perfected in stages by creating quick prototypes and refining them at each stage.
MXDPs automate most of the development work
These applications are truly plug-and-play, so you can build your app without having to worry about the boring aspects of programming, which are already taken care of in prebuilt modules.
How Are Low Code Platforms Perfect for MultiExperience?
The rise of low code has coincided (or rather preceded) the need for multiexperience. Both evolved from different thought processes but have intersected at a point where there is convergence in shape and form.
Low code evolved from a need to make application development quicker, more automated, platform agnostic, and easier to integrate with multiple legacy applications.
Multiexperience came from a better understanding of how customers interface with organizations today using new-age technologies such as wearables, AR, VR, and voice-based AI assistants.
The features built into low code applications, such as a large network of APIs to integrate with multiple applications and the need for platform agnosticism, have found use in multiexperience applications.
Platform agnosticism is the key to creating customer journeys that are ready for new-age devices. Moreover, low code applications use their vast network of well-defined APIs to bring together existing databases and legacy applications, which allows for a seamless flow of information in customer journeys through multiple platforms
This is why many low-code platforms are also becoming the perfect avenue for multiexperience development.
However, it is also important to understand that not all low-code platforms are perfect MXDPs. We have talked earlier about how low code platforms can be categorized as full stack and application-specific. Only full-stack low-code platforms are relevant for MXDP because they have the depth to cover the wide range of new-age experience touchpoints that MXDPs require.
That said, here is the bare minimum a low code platform needs to have to support multiexperience:
- Simple, visual interfaces and modeling of business logic
- Standardization and reusability
- A powerful API library
- Ability to build cloud-native, platform-independent applications.
Multiexperience is obviously the way of the future. Customers are adapting to new age technologies and expect organizations to meet them in those places.
The inherent platform agnosticism of low code makes it a perfect vehicle for multiexperience application development.